Product Security
All-Stars 2025
Honoring Security Leaders
Impact
The All-Star card concept became an instantly recognizable symbol, generating excitement and engagement across the security community. Social media posts featuring the cards sparked strong organic sharing and outperformed typical campaign engagement metrics.
Honorees enthusiastically posed for photos with the full deck they received, as well as with their individual cards, further amplifying the campaign’s visibility. The dedicated landing page attracted significant traffic, with visitors spending more time engaging with honoree interviews and related content. Internally, the campaign was praised for its originality, brand alignment, and ability to connect with both the professional and human sides of the industry.
Approach & Process
The campaign’s creative direction balanced an elevated visual identity with a human-first narrative, designed to authentically honor the security leaders at its core. While conceived as a special demand generation initiative with its own distinct personality, the visual system stayed rooted in Cycode’s overall look and feel, creating a unique “mini brand” that felt fresh, current, and unmistakably Cycode.
A central creative choice was to present each honoree as a collectible “All-Star card,” a nod to the prestige and recognition associated with sports legends. This concept gave the campaign a tangible, celebratory quality, transforming recognition into a form of validation the community could immediately understand and share. The card format became the anchor for messaging across all channels, from billboard to social media, creating an instantly recognizable visual symbol for the initiative.
Supporting visuals and copy were crafted to balance authority with personality, using clear, confident statements that reinforced Cycode’s AI-native leadership while incorporating design elements that conveyed warmth and inclusivity. By building the campaign around this unifying concept, every asset, whether a billboard in a high-traffic location, a social media motion post, a landing page hero, or a printed commemorative piece, carried the same storytelling energy and visual coherence.
Challenge
Cycode set out to strengthen its brand awareness and cement its position as a leading cybersecurity company, while building a genuine emotional connection with the security community.
The campaign needed to celebrate real industry leaders in an authentic, human, and premium way, aligning seamlessly with Cycode’s AI-native positioning. The creative had to work flawlessly across multiple assets and channels, delivering a consistent and elevated brand experience at every touchpoint. Adding to the complexity, the entire initiative had to be conceived, designed, and launched within a highly compressed timeline, without compromising on quality, precision, or emotional impact.
Cycode’s Product Security All-Stars 2025 spotlights leading voices in security. Exclusive interviews unpack how AI is changing the field, challenge common myths, and offer actionable guidance for tomorrow’s CISOs.
As Brand & Design Lead, I directed design execution, art direction, and messaging integration.
Scope of Ownership
Led the creative vision and execution of a multi-channel campaign, ensuring strategic alignment, brand consistency, and flawless delivery across all formats and assets.
Project Details
• Concept and visual direction
• Developed campaign visual identity across formats
• Alignment with brand tone
• Managing the creative team
• Timeline planning and management
• Oversaw asset adaptations for all channels
Collaborators
Isadora Werdesheim - Motion Designer
Nofar Aharoni - Marketing Designer
Dor Hasson - WordPress Developer
Lessons Learned
Centering a campaign around a single, distinctive concept creates instant recognition and makes it easier to maintain consistency across channels. A tangible, celebratory element like the All-Star cards not only elevates the visual storytelling but also encourages organic participation from honorees and the community. Combining brand authority with a human-first narrative fosters stronger emotional connections and lasting brand recall. Careful coordination between creative, messaging, and production ensures that even under tight timelines, quality and impact are never compromised.
