Cycode -
Brand Evolution
Building the foundation of a cyber success identity
Impact
The rebrand positioned Cycode as a modern and AI-native leader in the security space. The redesigned website became a central touchpoint for storytelling and lead generation.
Social campaigns and thought-leadership content saw improved engagement through a consistent design language. Decks and internal tools empowered teams across the company with a polished and professional toolkit.
Event branding gave Cycode a stronger global presence, from industry conferences to virtual summits. Internally, the brand system improved efficiency and reduced design overhead by providing reusable and scalable templates.
Approach & Process
The brand system was built on clarity, confidence, and adaptability. The visual language emphasized bold typography, modern layouts, and a distinct color palette that differentiated Cycode within the security industry. The brand book formalized guidelines for typography, color, iconography, and motion, creating a foundation for consistent execution.
Execution covered every channel. The website was redesigned with modular platform pages. Social campaigns introduced a consistent storytelling style. Product and sales decks were reimagined with a sharper narrative flow. Event branding extended the identity into physical spaces with booths, banners, and motion graphics, ensuring a seamless experience from digital to in-person.
The design system evolved iteratively, responding to company growth, product launches, and new messaging while maintaining continuity.
Challenge
Cycode needed a brand identity that could match the pace of its innovation and position it clearly in a crowded cybersecurity market.
The challenge was to design a system that balanced technical authority with approachability, while remaining flexible enough to scale across campaigns, platforms, and product launches. The brand had to unify the company’s growing portfolio and reflect its AI-native positioning without losing clarity or consistency.
Cycode’s branding redefined the company’s visual and verbal identity over three years, creating a system that evolved with its growth and positioned it as a leader in cybersecurity. From the brand book to the marketing content, the identity unified every touchpoint and gave Cycode a stronger, more recognizable presence across the industry.
As Brand & Design Lead, I directed the creative vision and execution of Cycode’s evolving brand identity, ensuring consistency across digital, print, and experiential assets.
Scope of Ownership
Led the creative direction and execution of a multi-channel brand system, ensuring strategic alignment and a scalable framework for all company initiatives.
Project Details
• Concept and visual direction
• Creation of a brand book and design system
• Website redesign and new platform pages
• Social media visual identity and campaign design
• Internal and external deck design
• Brand presence at global events & conferences
• Ongoing brand asset for cross-team needs
Collaborators
Moty Weiss - Product Design Lead
Nofar Aharoni - Marketing Designer
Lessons Learned
Brand evolution is an ongoing process that requires balancing long-term vision with short-term execution needs. A strong brand book and design system create alignment across teams, but flexibility is key when adapting to fast-moving company priorities.
Building a brand at scale means treating every touchpoint, from a website page to an event booth, as part of one unified identity that grows with the company.
