Yoel Geva
Education Reimagined
Student-focused storytelling
Impact
The refreshed identity repositioned Yoel Geva as a modern and premium educational brand. Landing pages delivered improved usability and stronger conversion rates. Social campaigns generated higher engagement thanks to consistent and polished visuals. Redesigned book covers and printed catalogs elevated the perceived value of the brand, reinforcing its position as a leader in education. Internally, the new system streamlined design processes, giving marketing and production teams a reliable foundation to build on. The brand became more recognizable, adaptable, and capable of sustaining long-term growth.
Approach & Process
The creative approach placed equal importance on concept, design, and execution. Inspired by academic credibility yet informed by modern digital design practices, the new visual language emphasized clarity, accessibility, and strong brand recognition. Clean typography and modular grids allowed the identity to scale across formats, while a refined color palette balanced authority with approachability. Photography and illustration styles were carefully directed to inject personality, ensuring assets resonated with students, parents, and educators.
Execution was at the core of the process. Book covers were redesigned to project trust and consistency. Landing pages were structured for clarity and conversion. Social media campaigns were supported with adaptable templates that allowed speed without compromising visual integrity. Collaboration with internal marketing teams and production partners enabled smooth workflows and fast adaptation, ensuring that the system worked both for recurring campaigns and new initiatives. This combination of conceptual clarity and production focus resulted in a brand identity that was aspirational, functional, and scalable.
Challenge
Yoel Geva’s previous brand identity lacked distinction in a competitive educational market where presentation, trust, and clarity were critical. The company produced a large volume of content on a daily basis including landing pages, digital campaigns, book covers, catalogs, and social media, but without a unified system the brand risked inconsistency and dilution.
The challenge was to create a cohesive visual identity that communicated credibility and modernity while being adaptable across multiple channels. The system had to support both fast-moving marketing executions and flagship product launches without losing quality or recognition.
Yoel Geva is a leading education company in Israel. The project focused on building a flexible visual system that supported day-to-day execution while elevating the brand’s presence. From landing pages and social campaigns to book covers and catalogs, the work combined concept, design, and production to deliver a cohesive and credible identity.
As Creative Director, I oversaw the concept, visual language, and end-to-end execution across print, digital, and environmental assets. I directed the design team, managed workflows, and ensured quality across all deliverables.
As Creative Director, I oversaw the concept, visual language, and end-to-end execution across print, digital, and environmental assets. I directed the design team, managed workflows, and ensured quality across all deliverables.
Project Details
Concept and visual direction
Design system development across digital and print
Production workflows for landing pages, catalogs, and social media
Oversight of marketing assets and campaign rollouts
Art direction
2015-2019
Lessons Learned
This project demonstrated that building a high-volume education brand requires balancing aspirational design with practical functionality. Every asset, whether a landing page, a catalog, or a book cover, contributes to credibility and trust. Early collaboration with marketing and production teams proved critical for smooth execution, reducing revisions and keeping quality consistent under tight deadlines. The project highlighted how a well-structured design system can both elevate brand storytelling and enable efficient day-to-day execution.
